marketing

Cybersecurity Awareness Month Marketing (2022)

Oct 9, 2022 | Business

It's Cybersecurity Awareness Month, the on month a year where people other than us are paying attention to the details in cybersecurity. Joking aside, public and executive awareness isn't where it should be, but I like to believe it's getting better. In this post, I'm...

Dear Security Vendors: We Need to Talk

Jun 26, 2022 | Business, Cybersecurity

It's not us, it's you. We need to talk about marketing and how we should be presenting our products and services to newer practitioners in our space. For too long now, there's been this marketing trend of "100% protection." It's got to stop. The Truth About...

How is your MSP’s content game?

Feb 9, 2022 | Business, MSP

Content, and marketing in the MSP space in general, is totally broken. But you can fix it in your own practice!