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Category: Business

Dear Security Vendors: We Need to Talk

Dear Security Vendors: We Need to Talk

It's not us, it's you. We need to talk about marketing and how we should be presenting our products and services to newer practitioners in our space. For too long now, there's been this marketing trend of "100% protection." It's got to stop. The Truth About...

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Handling NCE – Part 2

Handling NCE – Part 2

Back in January, I shared some ideas around how I'd personally approach NCE. To this day, it's one of my most popular posts. To that end, I thought I should elaborate on some of the contract ideas I'd shared previously. Before we get Started Keep in mind that my model...

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How does your MSP’s Team Identify?

How does your MSP’s Team Identify?

As a trusted technology provider and business advisor, your MSP has some serious horsepower. It's why Matt and I are constantly talking about the importance of locking down your own house. You, the IT provider, could wreck livelihoods if something went drastically...

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How I’d Approach NCE

How I’d Approach NCE

Microsoft’s New Commerce Experience comes with substantial changes to the way we’re used to doing business with Microsoft. From price increases to extra price increases for monthly terms, it can really complicate your business model as an MSP. In this article, I’ll touch on how I would approach NCE and what changes I would have made to my model.

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Does Your Brand Tell a Story?

Does Your Brand Tell a Story?

Every company is an entity, not unlike a person. Every company has a unique story, just like every person. For some reason, you chose to go into business. Whether you want to open your own IT company or your own pizza shop, there's more to it than "we do computers" or...

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